How can you show the value generation to the business by the Supply chain visually?
Any kind of business has three
criteria which generate value. Mainly flow of information, product and funds.
Without that value generation the end product which is served to the customer
may not be a satisfied product. The below flow is essential In order to convert
it to an augmented product from a core product in the business.
There has been a drastic increase in the pressure on organizations to find new ways to create and deliver value to customers through SCM and marketing initiatives. The goal of SCM and marketing integration is to create unique competitive advantages by linking together customer values with a more effective flow of products. The flow must always be refined and create customer value proposition in a constantly changing market. This paper provides an evaluation framework for measurement of performance improvement observed with integration of SCM and marketing.
ReplyDeleteHi Gajendra, i don't think your comment is relevant for the subject & have not completed
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This paper provides an evaluation framework for measurement of performance improvement observed with integration of SCM and marketing.
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There has been a drastic increase in the pressure on organizations to find new ways to create and deliver value to customers through SCM and marketing initiatives. The goal of SCM and marketing integration is to create unique competitive advantages by linking together customer values with a more effective flow of products. The flow must always be refined and create customer value proposition in a constantly changing market. This paper provides an evaluation framework for measurement of performance improvement observed with integration of SCM and marketing.
ReplyDeleteHi Chandima, Your idea is good & it explains how the effective product goes to the customer through a better SCM. The newest SCM theories are linked with the term called customer value in order to provide customer satisfaction through an effective SCM. Today almost all the companies are customer/ Marketing oriented & all the functions operating as per that
ReplyDeleteCustomer value is the primary characteristic of an enterprise's core competitiveness. A customer value oriented supply chain management is able to produce competitive cost and time advantages, as well as solving problems in convergence, coordination and information sharing during the creation and transfer of value, by implementing resource sharing and collaboration between members in the supply chain.
customer value oriented supply chain management should aim to enhance customer perceived benefits and reduce customer perceived sacrifices, in order to maximize customer value through ways of supply chain designing, product selection and business process re-engineering etc.
http://www.imanet.org/docs/default-source/thought_leadership/operations-process-management-innovation/tools_and_techniques_for_implementing_integrated_supply_chain_management.pdf?sfvrsn=2
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